For most of us, the issue is not between the "good" and the"bad," but between the "good" and the"best." So often, the enemy of the best is good.
Our struggle to put first things first can be characterized by the contrast between two powerful tools that direct us: the clock and the compass. The clock represents our commitments, appointments, schedules, goals, activities -- what we do with, and how we manage our time. The compass represents our vision, values, principles, mission, conscience, direction -- what we feel is important and how we lead our lives.
There's a vial difference between efficiency and effectiveness.
One things for sure: if we keep doing what we're doing, we're going to keep getting what we're getting.
Anything less than a conscious commitment to the importance is an unconscious commitment to the unimportant.
Doing more things faster is no substitute for doing the right things.