Each spring I'm honored to be a part of Felicia Hall Allen's "A Step Up Assistant Coaching Symposium," which is a unique format to help assistant coaches become better at their craft. Obviously, one of the topics each year is moving into the head coaching position. Felicia brings in a wide variety of people to help paint the picture they need to move up. One of the obvious speaker choices new head coaches that have just made the jump. But she also brings in Athletic Directors, Search Firms and Head Hunters to give us a unique look at what the people doing the hiring are looking for.
I think sometimes as coaches we tend to lean on other coaches maybe too much for information instead of stepping outside our comfort zone and meeting with the true "decision makers." Have you met with your Athletic Director and discussed what he/she looks for in a candidate? Do you have the courage to ask that AD what your deficiencies are and what you should look for?
Polion has an outstanding book that I've read a couple of times titled "The Game Plan: The Art of Building a Winning Football Team." For those interested in becoming a head coach, Chapter 2: Deciding on the Decision Maker is worth the price of the book alone as Polion gives great insight to what he is looking for. Below, is a brief look in to what he views important.
1. Organization. That ranges from how he organizes his playbook to his practice plans, from year-round staff assignments to his off-season program. Each of those areas and many more must be laid out in writing and explained completely, step by step, especially with a candidate who has never been a head coach before.
Today, every coaching candidate shows up for an interview with a “book” detailing all aspects of his program. But the book is only as good as the person reading it.
2. Leadership. Does he have the philosophical approach, verbal skills, physical presence, stability, and courage to lead and motivate the coaching staff, the players, and the support staff?
3. Communication. Does he have good verbal skills? Does he listen? Does he respond to questions in a thoughtful way, or does he just tell people what to do? Is he open to suggestions? Can he interact with ownership, management, and other departments on their terms?
Can he sell his program to all of the team’s stakeholders? Does he care and communicate that care to others or are they just numbers to him?
Can he teach or is he a lecturer? A teacher gets everyone involved. He is able to illustrate his lessons with real-life examples and sometimes funny parables. He gets his students invested and involved in what he’s teaching. A lecturer just stands at the podium and spits out notes.
4. Emotional Stability. Can he function well under pressure from players, staff, ownership, fans and the press? Does he remain cool on the sidelines? Does he remain composed, organized, and does he take the lead at halftime? Doe he use genuine anger as a motivational tool or does he come apart when he’s frustrated?
Is he coherent in his remarks to the players, staff, ownership, and the press after a loss? Does a loss stay with him too long? Can he keep everyone in the program, including the general manager focused by his own leadership when the “roof is falling down?”
5. Vision. This is the most important quality of them all. Does he have a clear picture of how he wants his team to look and play? Can he articulate it verbally and in writing?
Can he make long-term decisions in order to implement his vision when pressure is great for him to make a short-term, quick-fix decision? Has he organized the program in such a way as to implement his long-term plan?
What type of offense does he run? If, for example, you featured a power running game, as San Francisco, then that would tell you that you had to invest in a certain type of offensive lineman such as Mike Iupati, a 6’ 5”, 331-pound guard the 49ers drafted in the first round from Idaho in 2010.
6. Strategy. Is he mentally prepared to make decisions on the sideline or does he react? Does he have direct responsibility for key strategic decisions? I other words, is he the guy making them or is he going to lean on somebody else? He’s got to be the one to decide whether to go for it on fourth-and-goal. He’s got to be the guy to decide whether he’s going to kick a field goal or go for a touchdown.
As Marv Levy always used to say, “If we’re penalized for having 12 men on the field, that’s my responsibility.
7. Flexibility. Can he adjust to changing trends and rules, personnel, opponent schemes, personality or culture of players? And then I ask two rhetorical questions. First, can he change the nuts and bolts of his program to adjust to circumstances without changing his approach to the fundamentals?
Secondly, can he be flexible and take advantage of circumstances or does he buy someone else’s program, lock, stock and barrel? I other words, does he say, “Oh, gee, Pittsburgh won using a 3-4; let’s switch to a 3-4?”
8. Ability to judge talent. He’s got to be able to see potential rather than just saying, “This is college player A and this is college player B.” He’s got to be able to see what the potential of college player A is versus college player B.
9. Public relations. Essentially, it boils down to, can he handle himself well in this media maelstrom that he’s forced to endure these days?
10. Player respect. Does his knowledge, leadership, teaching ability, approach to squad morale and discipline, and his personal habits and dignity earn player respect? Do they look up to him?
Is his approach to discipline fair? Do his personal bearing, conduct, and dignity — which encompasses work ethic, temperament, personal habits, etc. — generate respect from the players? Not liking, but respect.
11. Character. It boils down to one thing: do you want this man as a standard-bearer for your franchise.
