MYTH: Trust is soft.REALITY: Trust is hard, real and quantifiable. It measurably affects both speed and cost.
MYTH: Trust is slow.
REALITY: Nothing is as fast as the speed of trust.
MYTH: Trust is built solely on integrity.
REALITY: Trust is a function of both character (which includes integrity) and competence.
MYTH: You either have trust or you don’t.
REALITY: Trust can be both created and destroyed.
TRUST: Once lost, trust cannot be restored.
REALITY: Though difficult, in most cases lost trust can be restored.
MYTH: You can’t teach trust.
REALITY: Trust can be effectively taught and learned, and it can become a leverageable, strategic advantage.
MYTH: Trust is established one person at a time.
REALITY: Establishing trust with one establishes trust with many.
From “The Speed of Trust”
By Stephen M. R. Covery
