Watch what Duke basketball does. In specific, watch the end of Duke's bench...all game long. Preseason, early season, midseason, it doesn't matter' you'd think they were playing in a world championship. They're on the edge of their seats. They're high-fiving and hollering. And they look exactly like the players at the starters' end of the bench. There's a no difference between #1 and #12 on the depth chart. When a player comes off the court, every single guy stands up, claps the player off, and pats him on the back. They're all totally engaged; they're all prepared to go in the game. The best way to describe it: they love being there.
From "Help The Helper" by Kevin Pritchard and John Eliot