We are in an instant media generation. There was a time where someone came to practice and interviewed you and your players. Now it can be done via telephone, text, internet -- and by people who may not know the subject matter or care at all about your players and team's public persona. There was also a time where that interview ran in just the newspaper of the writer that did the interview. Now such interviews go viral in seconds to masses of media outlets.
What are you doing to help paint the picture of your program in a way that you want it to be received. The best programs spend time working with their players on the interview process -- everything from the correct answers, to appearance, tone, and even body language.
Here are some great guidelines from Lawrence Frank:
When interviewed during the first 6 weeks, you must mention at least 1 teammate.
When interviewed during the 2nd 6 weeks, you must mention 1 teammate and 1 assistant coach
When interviewed during the 3rd 6 weeks, you must mention someone other than a teammate or an assistant coach.