The "3 I's," as I like to say. Intelligence: the ability to make sound decisions on your feet and to play smart. Immediacy: the sense of urgency in accomplishing a task; the belief that now is the time to act. Intensity: the emotion and passion that an individual brings to his or her task. Do you have the burning desire to be the best that you can be all at times? Not every player or employee has all three to the maximum, but those who do stand out from the pact. The teams that have individuals with the 3 I's are more likely see success.
From "How Good Do You Want To Be" by Nick Saban