The following comes from former Nebraska coach Tom Osborne:
"I think maybe one of the most important things was that when we recruited a player, I never promised him anything other than an opportunity. More recently, in the last part of my coaching career, the more common recruiting deception many coached used was promising kids that they would start, that they would be given playing time, or that they would get to travel abroad. The problem is that those promised are very hard to keep -- so you might recruit twenty players in a season and find that two years later you've got none of them left. This usually happens if you break trust with them and they find that you've lied to them. They're not going to play for you."
From "The Leadership Game" by Tom Mullins