But here’s what I told parents then, and here’s what I tell them now: “I’m going to care more about your son’s education than you will.” And I mean it. I’ve called in guys with 2.7 GPAs and 3.1 GPAs. I’m serious about it. I think academics and conduct are the two most important things in a program. I tell recruits and their parents three things: the most important thing is education. I’ll say, “Here’s the number of every parent of every player on my team. Call one, call them all. If you talk to one parent and they say their son’s education has not been the most important consideration of his career with me, then you shouldn’t come to Utah, because I’ve lied to you.
Rick Majerus from "My Life on a Napkin"