"Our struggle to put first things first can be characterized by the contrast between two powerful tools that direct us: the clock and the compass. The clock represents our commitments, appointments, goals, schedules, activities -- what we do with, and how we manager our time. The compass represents our vision, values, principles, mission, conscience, direction -- what we feel is important and how we lead our lives." From "First Things First"
By Stephen Covey with A. Roger Merrill and Rebecca Merrill