Winning must be the obsession that drives your business.
Winning must be the obsession that determines every decision you make, that guides your thought process, that pushes you to be aggressive when everyone else is hanging back.
Winning is the attitude that gives you and your enterprise an 'edge,' that air of superiority and confidence that separates you from your competition and keeps pushing you to stay on top.
If you don't demand immediate results, you're creating an atmosphere where less than the best is acceptable, where winning is some abstract goal that serves more as a public relations ploy than an actual quest. If you talk about four- and five- year plans, you've established an unproductive mentality.
But emphasizing not only winning but winning today, you move every one's thought process aways from a general concept and direct it toward something substantial. It makes progress easy to measure. It makes every one's performance easier to measure. It establishes a tempo for the organization, and it blows away any excuse about not understanding what our goal is an what I expect should be done to achieve it.
You should be in a hurry to be the best, and you should make sure this kind of tempo permeates every aspect of your business -- and your personal financial life."
From "The Packer Way"
By former Packer GM Ron Wolf