The standard relates to the respect and sensitivity shown to others and to an appreciation of the roles that each member of the organization fulfills. Every player is an extension of his teammates. When Jerry Rice catches a ball, he is an extension of several players — those who are blocking the pass rushers, the receivers who are precisely coordinating their cuts with his and the quarterback who is taking a hit after throwing the ball. When Roger Craig broke though with a big run, it embodied the fierce execution of the offensive line, the timing of their blocks and the execution of the down-field blocks by the receivers.
One of the most important steps that you can undertake to make certain that a valid standard of performance exists is to ensure every practices session is conducted in an appropriate manner.
From "Finding the Winning Edge" by Bill Walsh with Brian Billick and James Peterson
