Sunday, September 19, 2010

JON GORDON ON THE IMPORTANCE AND DEVELOPMENT OF CULTURE

Culture drives behavior, and behavior drives habits.
Culture influences what your leaders and teams think, say, and do each day. A lot of organizations focus on strategy and ignore culture, yet culture trumps strategy every time.

You must nurture your culture.
Too many organizations aren’t willing to invest the time and energy needed to create the culture they desire. They talk about culture, but they don’t invest in it. Too many organizations focus on the fruit of the tree, such as stock price, costs, sales numbers, and revenue targets, yet ignore the root of the tree—their culture—and wonder why the fruit dries up. For great fruit, you must nurture the root. You must focus on creating a culture that will deliver the outcomes and fruit you want. Sure, you have to measure sales, costs, and outcomes, but these are merely a byproduct of your culture, teamwork, productivity, and performance.
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Great leaders create great cultures.
As a leader, you must work really hard on creating the right culture and consider it your number one priority. Culture affects motivation, and motivation affects productivity and performance. It all starts with culture, and the most important thing a leader can do is to create a culture of greatness.
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It requires only three principles:
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1. You create a culture of greatness by expecting great things to happen—even during challenging times.
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2. You create a culture of greatness by expecting your people to be their best. You don’t settle for anything less than excellence.
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3. You create a culture of greatness by coaching, training, and developing your team to be their best.

It would be important to consider the following:

·Culture is something that can’t be delegated to human resources or to a member of the leadership team. It has to be driven by a team leader who is committed to and engaged in the process.

·It requires a lot of work up front, but not as much work as dealing with the crises, problems, and challenges associated with negative, dysfunctional, and subpar cultures.
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·While most organizations waste a lot of time putting out fires, you can spend your time building a great organization that rises above the competition.

From "Soup" by Jon Gordon