Included in the 129-page manual is a set of core values for players:
1. Honesty
2. Respect women
3. No drugs
4. No stealing
5. No weapons
Also included are the guides on how assistant coaches should coach, expectations about player academics, proper player nutrition, acceptable behavior while on a date, and a day planner that covers August through November. Built around those principles is the schedule, which designates times for such things as “summer brunch/church” to “kicking meetings” to “speed training/upper lifting” and “speed training/lower lifting.” The magic potion is simply “Do your job.” That included the following for coaches:
1. Take care of your family and your health.
2. Take care of your players (academics, social, spiritual, family).
3. Be an expert at your position and excel as a teacher.
4. Recruit every day (expect to sign two to three players per year).
5. Be passionate about coaching and football.
In the manual Meyer hands out to players, they are reminded, among other things:
1. You have responsibilities/obligations; not entitlements.
2. Do you job, nothing else.
3. You’ve done nothing; thank those who gave us what we have a Florida.
4. Selfish people fail.
From "Urban's Way" by Buddy Martin